So you have set up your own business, have you? Congratulations! What a wonderful way to share your gifts with the world, spread your message, take control of your income and decide when and where to work with what you love!
But, let’s face it… Actually, we’re in this because we want to be FREE from work! So, although we pay a lot of money for coaching and programs on how to get more clients, deep down, we don’t really WANT any more clients, or any clients at all – because then they will make us WORK! Yuck… That was not the point leaving corporate, was it?
So, here’s what you’ve always secretly been looking for, but never found on the Internet:
5 surefire steps to definitely turn off any potential client!
#1 Make sure they call when you are NOT available – explaining your service while cooking pasta with one hand and trying to tear apart your two fighting children with the other at the same time (who mentionned “headset”?? The phone is perked up between your ear and your shoulder, anything else is cheating! Cordless phone is allowed, though…) is just one of the challenges any solo-mum-spiritual marketpreneur must be able to handle to get into the Internet Age Business Multitaskers VIP Club (VIP = Void of Inner Peace)
Absolute NO-NO: educating your clients or prospects to call during YOUR business hours, on a dedicated phone line, with a convenient and friendly voice mail service picking up the calls you can’t attend to, because you are attending to the Rest of Your Life… Watch out, if you let this happen, you might just be in the mood to actually turn this prospect into a paying client – and you know what that means, don’t you? More work!
#2 When asked “How much do you charge?” make sure you deliver your (single) price, off the cuff, right there and then – the customer is King, and they asked for it, right? Right? Hello? They hung up… Oh well, they’ll call back if they’re that interested!
Absolute NO-NO: Ask THEM what they are looking for, and explain the benefits of your different offers and price points. If you speak to their needs and problems, thread carefully, because they could actually become prepared to pay anything and do anything to WORK with you, since they feel that you listen and provide what they want…
#3 Don’t take any information about them, not their number (and delete it from your phone in case it recorded it anyway), not their name, don’t ask any intimidating questions like where they heard about you, and if you really have to write anything down, make sure it’s on a greasy napkin, a teeny-tiny corner of a paper, or the good old classic, with lipstick on the mirror (since taking business calls in the bathroom gives extra points for the VIP Club, see #1 above) and let it disappear swiftly after the call.
Absolute NO-NO: if you put in place systems for your contacts, with nice and neat columns for personal data, their dog’s name, who referred them, when you’re supposed to see them or call back, you’re in for trouble, my friend – because those tables tend to fill up, and any day you’ll catch yourself actually DOING the following up, and who knows how many new clients THAT could get you?!
4# Do not spill any information on how they could get to know more about you and your business, like your website or your blog, and if someone talked you into starting a newsletter at some point, let them know that unfortunately, the server is down, so they can’t subscribe right now. Facebook? Never heard of it! Do you tweet? Only with birds, thank you…
Absolute NO-NO: getting the hang of Internet age communication and social media is a risky business – that’s actually where a lot of customers come from in most activities, even the most obscure, like coaching or counselling… If you really have to do it, because that’s how you like to spend all that free time you have as a business owner, how about using a fake name – or a wig?
5# When in social situations, like networking events or even a plain dinner with friends, be careful not to mention what you do – even with people you trust will never use your services, you don’t know who THEY know, that might be interested! Don’t let anyone talk you into giving them your business card, or safest, don’t bring any!
Absolute NO-NO: sharing this passion of yours with anyone you meet, and performing your carefully crafted so called “elevator speech”, even when you’re taking the stairs, spreading your cards and flyers to the wind is unethical, wasteful and dangerous – you never know where a potential client may be lurking!
What about you? What personal strategies have you put in place to turn off YOUR potential clients? Please share in the comments below…
Special bonus tip for reading all the way down here: Your business is a serious thing! DO NOT use humour of any kind – making people laugh helps them remember you, and could even have them go visit your blog…